Patents give inventors the government-granted exclusive right to their product or process innovation.
You can learn in detail about the fundamentals of patents, determine if an idea is patentable, and its importance to an organization to gain a competitive advantage and positive business results.

Intellectual property plays a vital role in all
businesses. Large or small. Regardless of industry. Regardless of job function, everyone is engaged in handling intellectual property assets. Intellectual property
assets create business value and competitive advantage for a company. Significantly,
these assets influence consumers' confidence and buying decisions. Companies
and consumers rely on intellectual property to differentiate between companies,
products, and services to make choices. In the Business Importance of Intellectual Property, we explore the
business perspective of intellectual property protection and the value it
creates.
Employees will learn about the business value and
underlying principles of intellectual property assets.
- Manager: Leslie Thurlby
- Manager: rob williamson

Patents give inventors the government-granted
exclusive rights to their product or process innovation.
Employees will learn in detail about the
fundamentals of patents, determine if an idea is patentable, and its importance
to an organization to gain a competitive advantage and positive business
results.
- Manager: Leslie Thurlby
- Manager: rob williamson

In business, working with third-party organizations is a necessity, and the use of social media is commonplace. Therefore, employees must be aware of guidelines for handling company proprietary information. Employees will learn how to protect proprietary information using relevant scenarios and examples. Learners will learn how to handle themselves in various meetings and relationship circumstances.
- Manager: Leslie Thurlby
- Manager: rob williamson

Copyright protection enables authors and creators to protect their creative expressions. This module will teach you about the protection concept and the importance of copyrights for an organization. Learners will be able to define what a copyright is and the benefits of copyright protection. Additionally, you can describe examples of what copyright protects.
- Manager: Leslie Thurlby
- Manager: rob williamson

Trademarks provide a powerful marketing impact. In the Trademark Fundamentals course, employees will learn how trademark
protection strengthens a business's products and services.
- Manager: Leslie Thurlby